Product Analytics for PMsin the AI era

Enroll now — $199 →

The rebuild

Rebuilt for the AI era

After 5 years live and 3,500+ PMs taught, the course has been rebuilt from the ground up. Not because the previous version wasn't valuable — but because the way we watch and consume data has fundamentally changed with AI. What you get now is a course designed for the era we're actually working in.

★“This course is worth every penny.”Dominic A.

★“Theoretical depth and practical guidance.”Pallavi R.

★“David's deep experience as a PM really shows.”Rachna S.

★“David is super responsive — even invited me to a 1:1 Zoom.”Verified student

★“Very informative and practical.”Ellen L.

★“First complete course on product KPIs.”Verified student

★“This course is worth every penny.”Dominic A.

★“Theoretical depth and practical guidance.”Pallavi R.

★“David's deep experience as a PM really shows.”Rachna S.

★“David is super responsive — even invited me to a 1:1 Zoom.”Verified student

★“Very informative and practical.”Ellen L.

★“First complete course on product KPIs.”Verified student

Curriculum

What's inside — the 8 chapters

Measure engagement and stickinessFree previewWatch →

Measure AcquisitionAccess
Spot AI & Zero-click trafficAccess
Find your activation momentAccess
Measure engagement and stickinessFree previewWatch →
Measure retentionAccess
Measure churn and resurrectionAccess

Match metrics to AI era pricingFree previewWatch →

Read recurring-revenue metricsAccess
Judge unit economicsAccess
Measure revenue retention & marginAccess
Match metrics to AI era pricingFree previewWatch →

Measure marketplaces and e-commerceAccess
Measure consumer productsAccess
Measure AI productsAccess

Define actionable KPIsAccess
Measure product successAccess
Act on dataAccess
React on dataAccess

The cost dimensionFree previewWatch →

Engagement inversionAccess
The 2 flow problemAccess
Track an MCP or agent integrationAccess
New metrics for AI featuresAccess
The cost dimensionFree previewWatch →
Setup evalsAccess
Measure hallucinationAccess
Trust and behavior signalsAccess

AB testing fundamentalsAccess
Design the testAccess
Common experiment killersAccess
Reading a readout, defining a winnerAccess
Why testing AI features is differentAccess

From insight to narrativeAccess
Chart craftAccess
Defending your data in the roomAccess

The 2026 interview barAccess
The metric drop questionAccess
The conflicting metric trade-offAccess
How to measure an AI featureAccess
Mock interview with an AI interviewerAccess

Enroll now — $199 →