Hi, I'm David.

Nine years building products — mostly B2B — at monday, Melio, and ServiceNow, among others. In 2021 I launched the first course for product managers focused entirely on product analytics; 3,500+ students have enrolled since.

I believe in real product management — the actual job. Making the hard calls. Not being an executor, but a product builder. That obsession is why I'm launching a new course in 2026: to defend that job.